The previous decades had imagined women as wives, mothers, and sexual objects only, without desires or the right to their own bodies. At its peak, it sold more than 5 million copies a month and earned Guccione a spot on the Forbes 400 list.Īt the same time, second wave feminism was in full swing. ![]() The magazine’s eventual motto - "More than just a pretty face" - held true: Penthouse contained muckraking journalism, cultural commentary, and, of course, naked women. When demand grew, he set out to overtake Hefner in the U.S., launching Penthouse stateside in 1969. In 1965, he founded Penthouse magazine in the U.K. He was an aspiring American artist and future media mogul who’d landed in Europe working odd jobs to support his family. ![]() With its nude centerfolds and high-profile writers, the magazine helped kick off the sexual revolution and created a blueprint for a successful men’s publication that mixed culture, politics, and pleasure. In 1953, Hugh Hefner published the first issue of Playboy.
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